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Time to fill is one of the most used hiring metrics, behind only quality of hire, time to hire, and cost per hire. But when asked about the most important metric to their company, only 3% of talent leaders said it was time to fill, compared to 25% who said quality of hire. That’s perhaps because time to fill isn’t as useful as a standalone recruiting metric.
If time to fill was the only metric that mattered, you could post a generic job ad and hire the first person who applied — but that would likely result in a poor quality hire. The real magic happens when you combine time to fill with quality of hire. It’s important to take the necessary steps to assess candidates while keeping in mind that there are benefits to doing so as efficiently as possible.
What is time to fill?
Time to fill is the total number of days between when you open a job requisition and when a candidate accepts your job offer. This metric gives you insight into how efficiently your hiring process works and helps you identify opportunities to improve your talent acquisition strategy.
How time to fill compares to time to hire
While time to fill and time to hire sound similar, they measure different aspects of your recruiting process and provide distinct insights for optimizing your hiring strategy.
Time to fill measures the complete lifecycle of filling an open position. It starts when you create or approve a job requisition and ends when a candidate accepts your offer. This metric includes everything: the time spent writing job descriptions, posting jobs, sourcing candidates, screening applications, conducting interviews, and making hiring decisions.
Time to hire, on the other hand, focuses specifically on the candidate’s journey through your recruitment pipeline. It begins when a candidate enters your process (either by applying or being sourced) and ends when they accept your offer. This metric reflects how efficiently you move candidates from application to offer acceptance.
Consider this example: You open a sales manager position on January 1st and spend three weeks advertising and sourcing before the most qualified candidate applies on January 22nd. After interviews and negotiations, the candidate accepts your offer on February 5th. Your time to fill would be 35 days (January 1st to February 5th), while your time to hire would be 14 days (January 22nd to February 5th).
Why measuring time to fill is important
Tracking your time to fill provides crucial insights that can transform how you approach hiring and talent acquisition. This data helps you make informed decisions about your recruiting process, resource allocation, and competitive positioning in the talent market.
Improve workforce planning and resource allocation
Understanding your typical time to fill allows you to plan hiring initiatives more effectively. You can set realistic recruiting timelines with hiring managers if you know it typically takes 45 days to fill a marketing position and 60 days to fill an engineering role at your organization.
This planning capability becomes especially valuable when you’re anticipating growth periods, seasonal hiring needs, or team member departures. Instead of scrambling to fill positions at the last minute, you can proactively begin recruiting efforts to ensure minimal disruption to your operations. Accurate time to fill data also helps you allocate recruiting resources more effectively, ensuring you’re dedicating appropriate time and budget to positions that historically take longer to fill.
Identify process inefficiencies and bottlenecks
Your time to fill data reveals where your hiring process might be creating unnecessary delays. If your time to fill has increased significantly over the past year, you can investigate whether new steps in your process are creating bottlenecks or if external factors like increased competition for talent are affecting your hiring speed.
Analyzing time to fill across different roles, departments, or hiring managers might help you discover that certain parts of your organization consistently take longer to make hiring decisions. This insight allows you to provide targeted support, additional training, or process improvements where they’re needed most. Regular monitoring helps you catch problems early before they significantly impact your ability to secure top candidates.
Enhance competitive positioning
The average time to fill is 45 days and understanding how your company compares can help you assess your competitive position in the talent market.
An time to fill that’s significantly longer than industry averages might mean you’re losing qualified candidates to competitors who can make decisions and extend job offers more quickly. Conversely, if your time to fill is much shorter than typical, you might want to evaluate whether you’re moving too quickly and potentially missing red flags or not thoroughly assessing candidates.
Improve candidate experience and offer acceptance rates
Candidates often view a company’s hiring process as a preview of what it would be like to work there.
A lengthy, disorganized process can signal poor internal processes or indecisive leadership, while an efficient process suggests a well-run organization. An optimized time to fill also demonstrates respect for your candidates’ time and shows that your organization makes decisions efficiently.
This positive impression can significantly impact your offer acceptance rates and help you secure top talent.
Control recruiting costs
Every day a position remains open represents costs related to overtime for existing team members, lost productivity, advertising expenses, and recruiter time. Reducing your time to fill can lead to substantial savings across multiple areas of your business.
Extended vacancies also increase the total cost per hire because you’re investing more recruiter hours, conducting more interviews, and potentially paying for extended job postings or recruiting services.
Maintain team morale and productivity
Existing team members often need to shoulder additional responsibilities when positions remain unfilled for extended periods. This increased workload can lead to burnout, decreased productivity, and even additional turnover as team members become overwhelmed with extra work.
Optimizing your time to fill helps ensure that teams receive the support they need in a timely manner. This maintains operational continuity and keeps your current team members engaged and productive. A predictable, efficient hiring process also demonstrates to your team that leadership is proactive about addressing staffing needs.
Build employer brand and reputation
Your hiring process is often one of the first extensive interactions people have with your company. Candidates will form opinions about your organization based on how efficiently and professionally you handle the recruiting process.
Word spreads quickly in professional networks about companies that have excellent or poor hiring processes. A reputation for efficient, respectful hiring practices can help you attract more qualified candidates and strengthen your employer brand. This positive reputation can also encourage passive candidates to consider opportunities with your organization when they become available.
Things that affect time to fill
Multiple factors can influence how long it takes to fill positions at your organization. Understanding these variables helps you identify areas where you can make improvements and set realistic expectations for different types of roles and circumstances.
Job market conditions and competition
The current state of the job market significantly impacts your time to fill. You’ll likely experience longer time to fill in a candidate-driven market where unemployment is low and qualified professionals have multiple opportunities available to them. This is because candidates can take more time to evaluate offers and you face increased competition from other employers. And you may have a shorter time to fill in an employer-driven market where there’s a higher number of active job seekers applying to your roles and quickly responding to your communications.
Industry-specific factors also play a role. Technical roles in high-demand fields like software development or cybersecurity typically take longer to fill because qualified candidates are scarce and often have multiple options. Understanding your industry’s talent landscape helps you set appropriate expectations and develop targeted recruiting strategies that account for market realities.
Role complexity and seniority level
Entry-level positions with clear requirements and readily available candidates typically fill more quickly than senior-level or highly specialized roles.
Executive positions often require extensive vetting, multiple stakeholder interviews, and longer decision-making processes, naturally extending your time to fill. Similarly, complex roles that require unique combinations of skills or experience also take longer to fill because the candidate pool is smaller. You’ll likely need more time to find candidates who possess both skill sets and are interested in the opportunity you’re offering if you’re hiring for a position that requires both technical expertise and management experience.
Internal hiring process efficiency
Your internal processes significantly impact time to fill. Organizations with streamlined approval processes, clear decision-making authority, and efficient interview scheduling typically fill positions more quickly than those without the right processes and tools in place.
The number of interview rounds, the availability of hiring team members, and the speed of your decision-making processes all contribute to your overall time to fill. Structured interviews can help streamline your evaluation process while ensuring you gather the information needed to make informed hiring decisions.
Compensation competitiveness
Positions with below-market compensation typically take longer to fill because you’re working with a smaller pool of candidates who are willing to accept lower pay. You might also lose qualified candidates during the interview process when they receive more competitive offers from other employers.
Beyond base salary, the overall compensation package including benefits, flexible work arrangements, professional development opportunities, and company culture all influence how quickly candidates respond to your opportunities and accept offers.
Job description and requirements clarity
Unclear or overly lengthy job descriptions can discourage qualified candidates from applying, effectively reducing your candidate pool and extending your time to fill. Requirements that are unrealistic or don’t accurately reflect the actual role also contribute to longer hiring cycles.
Well-written job descriptions that clearly communicate the role, responsibilities, required qualifications, and company culture help attract more qualified candidates and reduce the time spent screening unqualified applicants. Candidate experience begins with the job posting, so investing time in creating compelling, accurate descriptions pays dividends throughout the hiring process.
Sourcing channel effectiveness
The channels you use to advertise positions and source candidates directly impact your time to fill. Some job boards, recruiting firms, or sourcing methods consistently produce higher-quality candidates who move through your process more efficiently.
Employee referrals often produce candidates who are more engaged and likely to accept offers because they already have some connection to your organization. Tracking which sources produce the best candidates in the shortest time helps you optimize your recruiting strategy and resource allocation.
Geographic location and remote work policies
Positions that require candidates to relocate or work in specific geographic areas typically have longer time to fill because you’re working with a smaller talent pool. Candidates who need to relocate also require more time to make decisions about offers.
Organizations that offer remote work options often fill positions more quickly because they can tap into a much larger talent pool. However, remote positions might also attract more applications, potentially increasing the time needed to review and screen candidates.
Hiring team availability and engagement
The availability of hiring managers, interviewers, and decision-makers directly impacts how quickly candidates can move through your process. Your time to fill will increase significantly if key stakeholders frequently reschedule interviews or delay feedback.
Organizations where hiring is treated as a priority and hiring teams are actively engaged in the process typically see shorter time to fill. This includes having backup interviewers available, providing timely feedback after interviews, and making hiring decisions quickly.
Ways to reduce time to fill
Reducing your time to fill requires a strategic approach focused on eliminating bottlenecks and streamlining your hiring process. These proven strategies can help you fill positions more quickly without compromising your quality of hire.
Streamline your recruitment process
Start by mapping out every step of your current hiring process from job requisition to offer acceptance. Look for redundant steps, unnecessary approval layers, or stages where candidates consistently experience delays. Eliminate or optimize any areas that are slowing you down.
For example, consider whether every stakeholder who currently interviews candidates needs to be involved in every hire. Input from key team members is valuable but requiring too many people to meet every candidate can create scheduling nightmares that extend your timeline significantly. Focus on including the people who can provide the most relevant insights for each specific role.
Optimize your job descriptions and requirements
Create compelling, accurate job descriptions that clearly communicate what you’re looking for and what you’re offering. Avoid the temptation to create an exhaustive wish list of every possible qualification you might want. Focus on the skills and experience that are truly essential for success in the role.
Consider separating your requirements into “must-have” and “nice-to-have” categories. This helps qualified candidates self-select into your process while discouraging unqualified applicants. Clear, engaging job descriptions also help set appropriate expectations about the role, reducing the likelihood that candidates will decline offers due to misunderstandings about the position.
Implement strategic screening opportunities
Identifying the most qualified candidates early in your recruitment process can help you assess and hire them faster.
Incorporate appropriate candidate screening techniques, such as:
- Adding screening questions to your job application to help you quickly identify and follow-up with the most qualified applicants. These can be basic, such as confirming an applicant’s years of work experience, or they can be more specific, such as asking the candidate to tell you about their experience with a specific software tool you use.
- Using phone or video screening interviews to quickly identify the most promising candidates before investing time in longer, more detailed interviews. A well-structured 20-30 minute screening call can help you eliminate candidates who don’t meet basic qualifications and identify those who warrant further consideration.
- Assigning skills assessments or work samples for roles where specific technical abilities are crucial. These tools can help you quickly identify candidates who have the necessary skills, allowing you to focus your interview time on cultural fit and other qualitative factors.
Improve interview scheduling and coordination
Eliminate the back-and-forth emails that often accompany interview scheduling by using interview self-scheduling tools. Many modern applicant tracking systems include scheduling features that allow candidates to select from available time slots based on interviewers’ calendars.
Consider having multiple team members meet candidates on the same day or conducting panel interviews rather than scheduling separate individual interviews across several days. This approach can significantly reduce the time between initial screening and final interviews while still giving your team the input they need to make informed decisions.
Establish clear decision-making processes
Define who has the authority to make hiring decisions and establish timelines for each stage of your process. Candidates appreciate transparency about your timeline, and having established deadlines helps keep your hiring team accountable for moving quickly.
Create templates for offer approvals and establish predetermined salary ranges for different roles. You should be able to move quickly without waiting for extensive internal deliberations about compensation or offer terms when you find the right candidate.
Leverage technology and automation
Modern applicant tracking systems can automate many time-consuming aspects of recruiting, from posting jobs to multiple job boards with one click to sending automated application confirmations to candidates.
Use recruiting email templates to ensure consistent, professional communication while saving time on routine correspondence. Applicant tracking systems can also help you track key metrics and identify bottlenecks in your process so you can make data-driven improvements.
Build talent pipelines and maintain relationships
Don’t wait until you have an open position to start building relationships with potential candidates. Maintain connections with impressive candidates who weren’t selected for previous roles, as they might be perfect fits for future opportunities.
Create talent pools for roles you hire frequently, and stay in touch with passive candidates who have the skills you need. When positions open, you can quickly reach out to pre-qualified candidates rather than starting your search from scratch.
Enhance your employer brand and candidate experience
Invest in creating a positive candidate experience that reflects well on your organization. This includes everything from responsive communication to efficient interview processes to thoughtful rejection communications.
A strong employer brand helps you attract more qualified candidates and can reduce the time candidates need to evaluate your opportunities. Candidates are more likely to move quickly through your process and accept offers promptly when they’re excited about the possibility of joining your team.
Optimize compensation and benefits packages
Regularly review your compensation packages to ensure they’re competitive within your market. Positions with below-market pay take longer to fill because you’re working with a smaller pool of candidates willing to accept lower compensation.
Consider the total value proposition you’re offering, including benefits, flexible work arrangements, professional development opportunities, and company culture. Sometimes non-monetary benefits can make up for slightly lower base compensation and help you attract candidates more quickly.
Provide interview feedback and maintain momentum
Collect feedback from interviewers immediately after meetings while impressions are fresh. This prevents delays that occur when you need to track down feedback days or weeks after interviews were conducted.
Maintain regular communication with candidates throughout your process. Even a brief email letting candidates know where they stand and what to expect next can prevent them from accepting other offers while waiting to hear from you.
Analyze and continuously improve
Regularly review your time to fill data to identify trends and opportunities for improvement. Look at which roles take longer to fill, which stages of your process create the most delays, and which sourcing methods produce the fastest results.
Conduct brief surveys with candidates who withdraw from your process to understand their reasons for leaving. This feedback often reveals issues you might not recognize internally and provides valuable insights for future improvements to your recruitment process.
Final thoughts on time to fill
Time to fill is a critical metric that provides valuable insights into the efficiency and effectiveness of your hiring process. Understanding what influences your time to fill and implementing strategic improvements can help you can create a more competitive, efficient recruiting operation that attracts and secures top talent for your small business.
The key to optimizing time to fill isn’t simply moving as quickly as possible, but rather finding the right balance between thorough candidate evaluation and efficient process management. Streamlining unnecessary steps while maintaining the rigor needed to make quality hires allows you to create a hiring process that serves both your organization’s needs and your candidates’ expectations.
An applicant tracking system can be instrumental in achieving these improvements by automating routine tasks, providing visibility into process bottlenecks, and offering the data insights you need to make informed decisions about your recruiting strategy. Modern ATS platforms help you standardize processes, improve communication, and track the metrics that matter most to your hiring success.
Remember that improving your time to fill is an ongoing process that requires regular attention and refinement. By consistently monitoring your metrics, gathering feedback from candidates and hiring team members, and making data-driven adjustments to your process, you can build a recruiting operation that efficiently identifies and attracts the talent your business needs to thrive.