It’s that time of year again. So here are my predictions for 2013:
- Monster finally gets acquired. With its growth days behind it and an economy that should remain challenging – as in recession challenging – Monster’s stock dives enough to be too juicy for a bigger fish to gobble-up.
- LinkedIn buys Simply Hired. If you think Monster and CareerBuilder are LinkedIn’s biggest concerns, think again. It’s Indeed. And buying Simply Hired, who already runs LinkedIn’s posting backfill, is a relatively inexpensive move to strengthen their position in the job search landscape.
- Craigslist mobilizes. I know, the company is synonymous with “stubborn” and has done little in its 18 years to get with the times. That said, not being able to surf the site comfortably on a smartphone is ridiculous, especially when you consider how important mobile is to local search.
- Rise of the domains. If you thought .jobs was an unnecessary addition to the Web, you ain’t seen nothin’ yet. ICANN is opening the floodgates, which will open the door for .career and being able to throw “jobs” into everything from .accountant and .ibm.
- Facebook makes a serious push against LinkedIn. Maybe the app was supposed to take attention away from the real strategy. Facebook is starting initiatives to generate revenue like their hair’s on fire. Going public will do that to you. And I think LinkedIn is in the crosshairs. Testing pay-to-contact at $1-per-message is a potential blow to LinkedIn’s cash cow, InMail, which charges $10-per-message. Now Facebook just needs to enhance their search engine in order to find qualified candidates.
For anyone who pays attention to this space, it should be an interesting year. Startups are again a serious part of the landscape while established players continue to face the challenges of an ever-evolving world led by increasingly powerful companies looking to get into the game.
Happy New Year!