Vice President, Trade Marketing

Reports To: Chief Commercial Officer

Location: Novato, CA (Hybrid – MTW in office)

Are you ready to combine your passion for wine and entrepreneurship to join one of the fastest growing wine companies in the world?

About Us:

WX Brands and Bread & Butter Wines has taken the wine industry by….not overthinking it.

• #2 fastest growing wine brand in the US (premium price segment) with the #1 Pinot Noir
• 6X consecutive Impact Magazine Hot Brand Winner
• #1 US Brand in Canada
• Fastest growing brand in the UK, #2 US Brand in Sweden, and #1 Pinot Noir in Norway

The results speak for themselves!

With offices located in Novato, CA and London, WX offers a unique working environment, with the fast pace of an entrepreneurial start-up and the down-to-earth atmosphere found in the Northern California wine industry. We seek people who are passionate about making a difference in the industry and their careers.

WX Brands is ranked the 13th largest wine company in the U.S. In 2021, 2022 & 2023, WX Brands was named by North Bay Business Journal as one of the best places to work.

Position Summary

We’re looking for a special person to help lead the Trade Marketing Function at WX Brands. Reporting to the Chief Commercial Officer, the VP of Trade Marketing will serve as a key strategic leader within the organization. You will play a pivotal role in setting strategy for the new department, translating the Brand marketing initiatives into execution at the retail and on-premise levels, developing sales programming, cultivating retailer partnerships, and ensuring outstanding execution with the trade.

Key focus areas include, but are not limited to:

• Building a trade department aligned with WX’s long term vision to flawlessly execute at the point of purchase
• Strategic leadership developing near and long-term strategies with the Commercial Leaders of WX, and building opportunities and initiatives for our WX national brands portfolio
• Creating the optimal process for translating brand marketing objectives into retail execution, including the creation of an 18-month programming calendar, timelines for delivering impactful POS initiatives, and handling of all partnership tie-ins.
• Leading a Team that develops tailored trade marketing strategies based on customers and/or regions
• Partners with brand marketing to create integrated marketing campaigns (IMPs) and subsequent compelling channel point-of-sale programming materials for all WX national brands. Management of multiple vendors in the production and delivery of Point of Sale marketing materials.
• Oversight and management of Trade Marketing Budget, both tracking and ROI of key tactics
• Developing a best-in-class cadence for communication from the Brand Marketing Team to the Sales Team via newsletters, monthly meetings, weekly calls with leadership
• Leading key events including:
  1. Monthly Sales & Marketing meeting
  2. Global Sales Meeting
  3. WSWA, Food & Wine events, Various Trade Shows

Requirements (Education & Experiences)

• 10+ years sales & marketing experience in beverage alcohol industry with minimum 5 years of experience in the wine industry
• BA in Business Administration, Sales, Marketing or equivalent experience, MBA preferred
• Solid understanding of the 3-Tier wine distribution system, retail environments and production processes
• Proven track record of meeting aggressive growth targets.
• Demonstrated ability to lead, inspire and coach teams
• Leading presentation skills
• Comprehensive understanding of the US wine and spirits industry, its trends, products, competitive issues, laws and business opportunities
• Broad exposure to multiple retail channels, including grocery, mass, club, convenience and on premise
• Ability and willingness to travel up to 20%

WX Brands’ Core Values

• WORK WITH FIRE & HUSTLE – Works with a sense of urgency. Takes ownership & does whatever it takes. Works hard & play hard. Celebrates successes.
• KNOW YOUR STUFF – Gets it right the first time. Learns from mistakes. Is an expert in their field. Listens & learns from others.
• LASER FOCUS – Understands & believes in the WX Vision. Behaves consistently, and in alignment, with our goals. Achieves more by doing less.
• SELF STARTER – Ability to complete projects independently and with a spirit of urgency; manage multiple priority projects at once; demonstrate flexibility as priorities change.
• VALUE & SUPPORT EACH OTHER – Works collaboratively as a team. Treats others with respect. Champions all forms of diversity.

Perks:

WX offers a competitive benefits package including PTO starting at 19 days per year plus employee pricing on our amazing products! We offer an entrepreneurial environment that promotes career growth by leaps and bounds while being part of a team-oriented environment that knows how to have fun!

You can find out more by visiting our website: www.wxbrands.com