Measured Opportunity

Who We Are

Measured provides the only media optimization platform powered by incrementality intelligence so consumer brands can validate, plan, test and optimize advertising spend to drive business outcomes. Our proven methodology combines each brand’s own performance data with results from years of continuous testing, across all channels and tactics, to reveal the true contribution of advertising spend to incremental sales. Leading consumer brands trust insights from Measured to make ongoing media investment decisions through automated solutions for incrementality-based attribution, in-market testing, benchmarking, and scenario planning. Measured is a 100% remote-first company with employees located all around the world.

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