As Peter describes,
… we cover a wide array of mobile marketing techniques and technologies that matter most to talent acquisition. The numbers behind mobile are staggering. Devices now outnumber PCs. Smartphones are now over 50 percent of the market in the U.S. OK, we’ll sum it up with this: There are 6.8 billion people on the planet. 5.1 billion of them own a cell phone, but only 4.2 billion own a toothbrush.