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Paid Search Marketing Manager (SEM)

San Francisco, CA | Marketing

Job Description

The #1 Internet Wine Retailer, Wine.com is looking to add a paid search marketing expert to the team. This person will drive SEM for the flagship Wine.com brand and our flash sales site WineShopper.com. The ideal candidate will have a strong background in search marketing, with a track record of driving profitable acquisition through the various search engines.  This person will also drive marketing behind additional acquisition channels as needed (primarily SEO and Amazon search).

 

Responsibilities:

  • Manage paid search campaigns on major search engines - Google, MSN/Bing for the Wine.com and WineShopper brands
  • Optimize spend to drive new customer growth while hitting margin per new customer targets
  • Manage campaigns targeting desktop, tablets and mobile devices separately
  • Implement testing strategies to continually uncover optimization levers, enhance learning, and improve performance
  • Develop and manage forecasts, implement strategies to achieve/exceed targets
  • Work collaboratively with cross functional teams to extend marketing and product  messages to the paid search channel to drive acquisition 
  • Use Endeca Page Builder to optimize and test landing pages (previous experience with this tool not required)

Requirements:

  • 3+ years of hand-on SEM experience, including proven track record managing Google PPC program
  • Strong quantitative, analytical and problem-solving skills
  • Exceptional Excel skills.  Strong knowledge of Google Analytics and ideally Omniture web analytics.
  • Ability to interpret data to drive profitable optimization/improvements of SEM program
  • Team player who can work effectively with internal partners and manage third-party vendors.
  • Ability to multi-task in a fast-paced environment
  • Bachelor’s degree required 

Bonus Points:

  • Experience with other marketing channels (SEO, affiliates, social etc) is a big bonus, we are a cross functional team and the ideal candidate would eventually expand their role to vehicles beyond paid search.
  • Passion for testing and analytics.

Perks:

  • Frequent educational wine tastings open to the whole company and a friendly, positive working atmosphere.
Position Filled
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