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Digital Marketing Director

NEW YORK, NY | Marketing

Job Description

About Us:

 

Vook, the leading digital publisher and creator of the powerful Vook ePublishing platform, is looking to hire a Digital Marketing Director.
 

Vook is an extremely fast-paced and exciting environment. Every member of our team pushes themselves to do exceptional work and everyone’s individual contribution truly drives company success. If you want to get in on the ground floor of a revolutionary opportunity in digital books and make a substantial difference at a company with tremendous momentum — and you’re committed to working hard to build success —then Vook is the right opportunity for you. 

Responsibilities:

The Digital Marketing Director will be responsible for helping craft and execute the strategy to generate wide scale adoption and use of Vook’s Web based platform for the easy creation of digital books. The director will be responsible for driving a large number of potential Vook users to our site, clearly articulating the Vook value proposition to potential users, both on our site and in our publishing platform, communicating with existing users and upselling them to paying accounts, and adapting and adjusting our Website to fine-tune offers that entice users to become paying customers. 

Duties include:

Identifying target markets relevant to the Vook platform

Determining the best way to reach, acquire and qualify target markets

Driving inbound conversion by creating an effective Website experience

Taking responsibility for the Web based conversion funnel

Analyzing, qualifying and reporting on captured leads

Working with the Product team to optimize the Web conversion funnel

Building systems and practices to better qualify large groups of leads

Writing clear, informative and inspired copy that leads to conversion

Articulating clearly the value proposition to target markets

Providing the sales team high quality prospects based on lead scoring

Using CRM tools to manage a vast number of leads effectively

Managing large groups of lead information to develop efficient qualification practices

Analyzing and reporting on online campaigns and effectiveness

 

Requirements:

Skills and Experience

Experience in Web development and Web eCommerce

Strong Web analytic skills, collecting, formatting, interpreting and analyzing data

Pay-per-click ad service and direct email best practices

Knowledge of CRMs, particularly SalesForce

Landing page optimization & A/B testing

Marketing automation systems

Experienced blogger, tweeter, video producer and slide creator.
Previous experience in lead acquisition and qualification

 

Education & Qualifications
3-5 years business to business marketing experience in an online / internet / e-commerce environment
BS/BA is required, preferably in marketing; advanced degree preferred

Experience working with engineering and product teams

Ability to write clear requirement and specification documents

Superior analytic skills, and the ability to compile, analyze and leverage performance Data to both identify new opportunities and optimize current campaigns 
Experience with A/B and multivariate testing 
Demonstrated ability to meet and exceed acquisition targets and a desire to own and be accountable for the online acquisition funnel 
Great written and oral communication skills 
Consistently organized with attention to detail 
Willing to work under strict deadlines 
Strong Microsoft Office Excel and PowerPoint skills 

 

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