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Ad Operations Associate

Tokyo, Japan | Sales

Job Description

Tapjoy Japan Co., Ltd.

2-25-13-201 Kamimeguro, Meguro-ku, Tokyo 153-0051

 

Job Title:  (職種)

Ad Ops Associate

Location of job:  (勤務場所)

Nakameguro, Tokyo    

Overview:    (概要)

Tapjoy runs the largest independent mobile advertising marketplace in terms of both reach and performance. We help brand advertisers and mobile marketers reach and engage with mobile audiences on a pay-for-performance basis, while driving user engagement and revenues for mobile app developers.

Our unique ad value exchange marketplace allows consumers of mobile games and applications to earn virtual currency within the application by opting into/engaging with targeted and relevant ads.  This creates a value exchange where the consumer views the advertiser as providing value—as opposed to being disruptive—to a content experience.  As more and more apps move to the freemium model, in which an app can be downloaded for free and consumers are given the option to purchase virtual goods such as level-ups, decorative items and more, the Tapjoy model of value-exchange has become a critical part of the ecosystem for advertisers and consumers alike.

Tapjoyは世界最大規模を誇る独立系の、モバイル広告プラットフォーム会社です。当社はモバ イルアプリ開発者のために、ユーザーの獲得と広告主のマッチングを行い収益の最大化に貢献 できるようお手伝いしています。

当 社独自のアフリエイト型オファー広告(成果報酬型広告)は、ゲームアプリなどのコンテン ツ利用者が、関連する広告を選択し、アクションを起こすことにより、コンテンツ内で利用で きる仮想通貨を獲得することができます。これは消費者が広告を邪魔なものでは無く、コンテ ンツを楽しむための手段として利用する、といった付加価値をもたらす事となります。今後多 くのコンテンツが無料モデル(アプリの無料ダウンロードや、アイテム、ゲーム内通貨の無料 獲得)となり、Tapjoyのアフリエイト型オファー広告は、広告主や利用者にとって最適な広告 プラットフォームとなっていきます。

Role and Responsibilities:    (役割)

We are seeking a Ad Ops Associate to manage campaigns with Agencies and Advertisers.  Essential duties and responsibilities include:

  • Entering campaigns into the Tapjoy system
  • Tracking the performance of campaigns
  • Recommending adjustments to budget, bid and campaign type
  • Responding to inquiries from agencies on
    • potential conversions per geographic area and associated bid
    • methods of integration
    • sales pitch
  • Conducting tests for proper integration of Tapjoy SDK
  • Recommending campaign strategies using PPI, PPE, PPV and other Tapjoy advertising
  • Analyzing and summarizing macro performance for Japan sales
  • Meeting with agencies periodically to educate and receive market feedback
  • Interacting with US for secondary support

Qualifications:  (資格)

Professional Experience and Personal Qualities

  • Experience directly working with a campaign management system in an affiliate network or ad agency
  • Familiar with online advertising and terms such as CPM, CPC, CPI, cookies, pixel tracking and what those terms mean
  • Detailed. Few mistakes or misses in work
  • Ability to effectively communicate through email in English. Spoken English abilities also welcome
  • Native Japanese. Excellent verbal communication skills
  • Cheerful and happy. Positive attitude
  • Smart
  • Responsive
  • Undergraduate degree

About Tapjoy   (Tapjoyについて)

Tapjoy is the leader in monetization and distribution services for mobile applications.  Tapjoy is headquartered in San Francisco, with a leadership team with deep roots in online advertising, personalization, and optimization technologies. Investors include Rho Ventures, Interwest Capital, North Bridge Venture Partners, and D. E. Shaw Ventures.

タッ プジョイは、モバイルアプリケーションのための収益化及び流通サービスのリーダーで す。 タップジョイはサンフランシスコに本社を置き、オンライン広告、パーソナライゼーシ ョン、および最適化テクノロジーに深く根付くリーダーシップのチームです。投資家は、Rho Ventures、Interwest Capital、North Bridge Venture Partners、およびD.E. Shaw Venturesなど です。

Qualified and Interested Candidates  (資格を有し、募集に興味のある方へ 格を有し、募集に興味のある方へ)

If this position sounds like a fit with your past experience and future interests -- and you want to be part of the excitement of a rapidly growing business -- we want to hear from you. We have a competitive compensation structure with a generous option plan and very good benefits.  For more information on Tapjoy, visit www.tapjoy.com.

も しこのポジションがあなたの過去の経験と、将来の利益に適合すると感じるなら、そして 急成長ビジネスの刺激を一緒に共有したいと思うなら、ぜひ応募して下さい。我々は豊富 なオプションプランと、非常に競争力のある魅力的な報酬体系を持っています。 Tapjoyの詳細については、www.tapjoy.comをご覧ください。

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