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Community and Social Media Coordinator

Montreal, Quebec, Canada | Marketing

Job Description

About Us

Payza is a global online payment platform specializing in e-commerce processing, corporate disbursements, and remittances for individuals and businesses around the world.

The Community and Social Media Coordinator creates, measures, analyzes and optimizes our presence and dialogues in social networking sites to achieve marketing goals. The Community and Social Media Coordinator will collaborate with Product Management, Web Design, Business Development and other functions to create and deploy highly effective social marketing programs, including email campaigns, blogs, social media and more. This position is both creative and analytical in nature. To be successful, you will have very strong written and verbal communication skills and a passion for innovative software and customer success. In this position, you will play a key role in identifying, developing and implementing awareness for Community and Social Media strategies to directly impact the critical business metrics.

Primary Duties & Responsibilities

  • Design, implement and manage social marketing programs and community dialogues focusing on building brand awareness, customer support and customer acquisition
    • Manage Community Dialogue, Social Media, promote and safeguard our brand/company reputation online
    • Manage social media pages such as Facebook, Twitter, LinkedIn, YouTube
    • Establish and nurture community dialogues thereby creating a network of brand ambassadors online
    • Analyze and report program performance; provide results and recommendations for improvement and new programs
  • Work with Product Management, Web Design, Customer Support and Business Development to develop and execute highly effective social media programs to significantly increase inbound lead flow and pipeline generation
  • Identify and follow-up on queries with regard to marketing, customer support and business development
  • Effectively manage outside partnerships to maximize ROI on program investment
  • Measure and report the impact of our social media and community programs
  • Propose new social marketing program ideas and research latest technology/industry trends

Required Skills & Abilities

  • Strong speaking and writing abilities in English. French an asset
  • Understanding of online marketing, social media, Web 2.0, ¬†linking and social bookmarking is a must
  • Strong Microsoft Word, Excel and PowerPoint user
  • Ability to perform ROI analysis and identify tactics for constant improvement
  • Detail-oriented and highly organized with the ability to handle multiple-tasks simultaneously and meet deadlines
  • Self-motivated with a high level of initiative and a sense of urgency
  • Analytical; comfortable with large amounts of numbers/number crunching
  • Ability to work without direct supervision, to make use of internal project management tools, to diligently track and record time, and to keep others aware of your schedule for planning purposes

Experience and Education

  • BA/BS Degree or equivalent work experience in a relevant field (online marketing, journalism, blogger)
  • 1-2 years experience on blogs, Web Analytics, writing and monitoring Facebook, Twitter, LinkedIn, YouTube
  • Experience collecting and analyzing data, making recommendations for improvements, changes, new initiatives
  • Familiarity with RSS data feeds and social communication tools such as TweetDeck is an asset

NOTE:  This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.

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