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Content Marketing Strategist
Vancouver, BC, Canada | Marketing Team
Mobify is looking for a full-time Content Marketing Strategist to lead content creation and inbound marketing for business-to-business and developer-to-developer communications.
Are a born storyteller. You can research materials, interview people, find ideas and filter extra information to craft a great story no matter how technical the subject.
Find stories where others miss them. You're determined and can dig deep to find the story no matter how deeply it's buried.
Know the web: Facebook, Twitter, LinkedIn, Pinterest, Quora and more. You have practical experience using these tools for marketing purposes. You know what Reddit is and may even have an account.
Are results-driven and comfortable using Google Analytics, keyword research, statistics and analysis to understand how to tell both personality and data-driven stories.
Can turn technical content into a clear and compelling message that delivers the meaning people need.
Know enough HTML to be dangerous and troubleshoot a blog post, embed a social widget or fix a formatting issue. The more HTML/CSS chops the better!
Work across media types: written, visual, video and whatever else comes along.
Have a minimum of 3 years professional experience and a portfolio of work to showcase your exception writing and content creation skills.
Create and execute content inbound marketing programs including writing copy, editing copy, researching story ideas, creating presentations, generating story ideas and running with existing story ideas.
Research and report on internal technical and business stories at Mobify to the wider world as well as reporting on external stories to the wider world.
Analyze the efficacy of existing traffic acquisition channels and seek new traffic acquisition opportunities -- closing the feedback loops to learn what works.
Optimize content for on-site conversions of visitors to qualified leads through metrics, A/B testing, content testing and usability analysis.
Optimize content for traffic acquisition through search engines, social media, referrals and links.
Contribute to our email newsletters that reaches over 40,000 customers, designers and developers.
Support PR and Media efforts as required.
Write and create content on a daily basis. Did we mention writing? Writing is a huge part of this job -- emails, e-books, newsletters, blog posts, case studies, announcements, even the occasional press release.
Mobify (http://mobify.com) is a rapidly growing mobile web platform.
Our PaaS products power leading e-commerce, publishing and Fortune 500 companies worldwide.
We're based in beautiful Vancouver, Canada; passionate, self-funded and profitable.