About Mass Relevance:
Mass Relevance helps brands, media and agencies get more from their social media efforts by building social experiences into their marketing strategy. The Mass Relevance SaaS platform is leveraged to create real-time consumer engagement by aggregating, filtering, and re-displaying social content from any social network to any digital property – TV, web, mobile, or jumbotron. With over 30 pre-built social experiences and custom solutions in the form of polls, Q&As, filtered streams, second screen experiences, leaderboards, and more, Mass Relevance makes it easy to integrate social into any campaign or media effort. These experiences drive greater ROI by making 'owned' media experiences more participative and 'amplifiable' – increasing sharing, time on site, brand/product consideration and followers/fans. Mass Relevance is a Certified Twitter Partner and also pulls in social content from Facebook, Instagram, YouTube and Google+. In just over two years, more than 250 major brands, sports teams, publishers and broadcasters have used Mass Relevance to layer social into their media efforts. This includes Victoria's Secret, Patagonia, Nike, GE, American Express, Pepsi, MTV, The Oscars, CBS, Fox and NBC.
An Engagement Manager’s “typical” day includes:
Digest, evaluate and communicate messages across internal and external stakeholders
Kickoff new engagement by uncovering and mapping the client’s pains and objectives to solution best practices
Complete Solution Design Document and publish to internal and external project teams for signoff
Navigate potential delay in client’s agency delivering assets by evaluating impact and aligning expectations
Have an impromptu huddle with an internal technical and a product resource to brainstorm an out of the box client idea
Sync on metrics and solution differentiators for an upcoming client case study with client sponsor and Mass Relevance marketing and analytics leads.
Facilitate training session with client technical and marketing team prior to launch,
Lead post launch client Project Debrief recapping client’s original partnership goals and campaign results to date
Sit in on client Sales call to discuss final product and contract questions
Synthesize product feedback from recent client scoping process for Mass Relevance Product team
Generate optimism and excitement for the value the internal team continues to deliver to our clients
Thrive managing a fast paced, self directed, high volume work load
Easily shift with the ebb and flow of a startup culture
Engagement Manager candidates need to be able to prove they can deliver these key skills:
Half strategist, half executor. This valuable resource performs with a unique blend of solution strategy and project management in order to maximize clients’ goals with creative best practices and coordinate successful deployments across internal and external project teams.
Trust & Momentum: Build trust, buy in and momentum with internal and external stakeholders
Collaborative Leadership: Establish leadership with peers and senior leadership internally and externally
Firehose Volume: Champion high project volume all in different stages with varying solution roadmaps and challenges
Science & Art: Balance the science of project management with the art of relationships and strategy
Read & Readjust: Innate ability to read your audience, tailor messaging and readjust conversational path
Filter & Articulate: Filter and articulate updates and expectations for internal or external consumption
Balanced Advocacy: Equally advocate both client and Mass Relevance interests
Calm the Waters: Perform calmly and productively in disruptive and chaotic circumstances
Listen & Translate: Dynamic problem solver that can digest client goals into best practice solutions
Dodge & Regroup: Quickly adjust and re-chart next steps when unexpected curve balls surface
Weed through the Noise: Identify and surface the root objectives, risks and next steps
Out of the Box: Express opinions and objections without assuming suite with protocol
Learn on the Fly: Initiative to self direct and curiosity to absorb through doing
Ad Hoc Confidence: Navigate scenarios out of your comfort zone striking the right balance of humility and swagger
The Perks at Mass Relevance:
A little more about us from our CEO, Sam Decker:
"Welcome to Mass Relevance. You may have seen our platform at work if you see tweets on TV, such as on The Voice, The X Factor, CNN Debates or NBC News shows. We powered social experiences in Katy Perry's world tour, Pepsi's home page, Victoria's Secret fashion show, Purina's Times Square billboard, and NY Times site. We are the official partners of Twitter in this space, and we work with many other social companies, agencies and partners.
What we do is simple -- with our software (and service), brands can capture and filter social conversations and build them into engaging brand ("owned") experiences. Said another way, our technology can turn any digital experience (and they're growing like crazy) into a real-time, participatory experience. Our software-as-a-service (SaaS) platform enables aggregation and discovery of this content, filtering and moderation, visualization and integration into displays, and analytics and reporting to lift metrics our customers care about, such as time on site, conversion, traffic and customer loyalty. And with that, our purpose is to inspire brands to involve their audiences...anywhere.
Within 5 minutes of walking in our office you will sense our team reflects our values of teamswork, transopency, agilispeed, awesomeness and freesponsibility. We want colleagues that reflect those values, and want to be part of a team that is accomplishing something great. We believe our balanced appreciation for technology, design and strong marketing/sales execution are a winning combination. We're looking for passionate people to join us, to build a future together, and invent the next era of social and marketing.
- Sam Decker, CEO and co-founder, @samdecker