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Content Marketing Manager

Austin, TX | Marketing

Job Description

About Mass Relevance:

Mass Relevance helps brands, media and agencies get more from their social media efforts by building social experiences into their marketing strategy. The Mass Relevance SaaS platform is leveraged to create real-time consumer engagement by aggregating, filtering, and re-displaying social content from any social network to any digital property – TV, web, mobile, or jumbotron. With over 30 pre-built social experiences and custom solutions in the form of polls, Q&As, filtered streams, second screen experiences, leaderboards, and more, Mass Relevance makes it easy to integrate social into any campaign or media effort. These experiences drive greater ROI by making 'owned' media experiences more participative and 'amplifiable' – increasing sharing, time on site, brand/product consideration and followers/fans. Mass Relevance is a Certified Twitter Partner and also pulls in social content from Facebook, Instagram, YouTube and Google+. In just over two years, more than 250 major brands, sports teams, publishers and broadcasters have used Mass Relevance to layer social into their media efforts. This includes Victoria's Secret, Patagonia, Nike, GE, American Express, Pepsi, MTV, The Oscars, CBS, Fox and NBC. 


Are you a great writer with deep knowledge in the social media space and a passion for journalism? If so, let’s get together. Mass Relevance is seeking a full-time Content Marketing Manager to join our marketing team. This role will play an important part in a broad range of marketing and communication initiatives at a fast paced, early stage startup. The Content Marketing Manager will own content strategy and translating market insights into relevant, high-impact marketing materials.

The Content Marketing Manager will report to the Director of Marketing and work closely with the sales, client operations and creative teams.


  • Owning the development and communication of the content roadmap and editorial calendar.
  • Authoring and editing marketing materials including: whitepapers, infographics, collateral, presentations, articles and blogs.
  • Collaborating with Program Managers and our Creative Team to ensure production of materials and see that content is effectively delivered to the market through appropriate channels.
  • Identifying thought leadership stories and generating compelling content that support specific campaign and demand generation efforts.
  • Developing the tone for Mass Relevance and writing a variety of content styles that are on message, consistent, and optimized for consumption across all channels – online, email, social media, video, print and in-person.
  • Measuring and tracking types of content that are being consumed and using those insights to drive future content roadmap decisions.



  • You have at least 5+ years of work experience in marketing, journalism, or communications, ideally working for a technology company or agency.
  • Minimum of 3 years working in B2B marketing.
  • Proven excellence in writing in all different styles and can demonstrate ability to take complex topics and communicate them effectively.
  • Exemplary editing and proof-reading skills.
  • You add strategic input throughout the course of a project and aren’t just an order taker.
  • You have excellent project management skills and are highly organized.
  • You work efficiently are dependable and have an entrepreneurial spirit.
  • You love social media and stay on top of the latest tools and techniques.
  • You are familiar with fresh content ideas that are consistent with the most recent social media trends.
  • You have a sense of humor, positive attitude, and passion for business and entrepreneurship.


The Perks at Mass Relevance:

  • An incredible work environment – fun, casual, fast-paced environment with endless ping pong
  • A #freesponsibility work culture that values #awesomeness and #teamswork
  • Fantastic Fridays – team building events on the first Friday of every month.
  • Swank offices in the heart of downtown Austin with parking included
  • Health, dental, vision, disability, and 401K benefits
  • Flexible paid time off
  • New Mac laptops and monitors provided for all new employees
  • Fresh, healthy lunches prepared daily by our company Chef.
  • Unlimited snacks and drinks
  • Cell phone allowances


A little more about us from our CEO, Sam Decker:

"Welcome to Mass Relevance. You may have seen our platform at work if you see tweets on TV, such as on The Voice, The X Factor, CNN Debates or NBC News shows. We powered social experiences in Katy Perry's world tour, Pepsi's home page, Victoria's Secret fashion show, Purina's Times Square billboard, and NY Times site. We are the official partners of Twitter in this space, and we work with many other social companies, agencies and partners. 

What we do is simple -- with our software (and service), brands can capture and filter social conversations and build them into engaging brand ("owned") experiences. Said another way, our technology can turn any digital experience (and they're growing like crazy) into a real-time, participatory experience. Our software-as-a-service (SaaS) platform enables aggregation and discovery of this content, filtering and moderation, visualization and integration into displays, and analytics and reporting to lift metrics our customers care about, such as time on site, conversion, traffic and customer loyalty. And with that, our purpose is to inspire brands to involve their audiences...anywhere.

Within 5 minutes of walking in our office you will sense our team reflects our values of teamswork, transopency, agilispeed, awesomeness and freesponsibility. We want colleagues that reflect those values, and want to be part of a team that is accomplishing something great. We believe our balanced appreciation for technology, design and strong marketing/sales execution are a winning combination. We're looking for passionate people to join us, to build a future together, and invent the next era of social and marketing.

- Sam Decker, CEO and co-founder, @samdecker


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