Hobsons helps educators, administrators, students, and families maximize success through every stage of the learning lifecycle. Hobsons’ personalized learning, academic planning, post-secondary enrollment, and student support solutions serve millions of students across more than 7,500 schools, colleges, and universities worldwide.
Digital Marketing Media Planner (Lead Generation)
Hobsons Media Services is a performance driven, digital agency within the higher education vertical. We use Google, Bing, social media advertising, email marketing and large scale display buys to drive traffic to customized landing pages optimized for conversion. We are currently adding a Digital Marketing Media Planner to our team. The role will be responsible for the overall direction, coordination, control and attainment of very specific lead goals ensuring consistency with company strategy, commitments and goals.
The Media Planner is responsible for planning and maintaining the media plan based on the client’s specific lead generation goals. This individual will work to set a strategy and execution plan for the team and vendors involved, then be involved throughout the contract to ensure the media plan is followed. The Media Planner is also tasked with participating in managing the client relationship through the course of the contract to ensure all parties have what they need to execute against the lead goal smoothly. The Media Planner is in charge of the education of all parties throughout a highly technical project. This position requires an in-depth knowledge of paid search and display and an ability to explain initiatives to both advanced and less advanced audiences.
An appropriate combination of education, training, course work and experience may qualify an applicant to demonstrate the required knowledge, skills, and abilities. An example of an acceptable qualification for this position is:
Required Knowledge, Abilities and Skills
Ability to document identity and employment eligibility within three (3) days of original appointment as a condition of employment in compliance with Immigration Reform and Control Act requirements.
We are a hard-working, fun-loving office, and we’re looking for the right fit—someone with great communication skills and a solid work ethic who picks up skills quickly.
Hobsons offers a competitive salary along with an excellent benefits package including:
· Health Insurance
· Life and Disability Insurance
· Dental Plan
· 401K Plan
· Section 125/Flexible Spending Accounts
· Generous Holiday and Vacation Schedule
To learn more about Hobsons, please visit our corporate Web site at
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