500friends helps marketers (primarily retailers) increase their customer lifetime value. This is really important today as they are getting their butts kicked by Amazon. As consumers, we love Amazon too, but would be disappointed if they were the only game in town, especially considering how many people other retailers employ.
We're backed by $12M in financing from Crosslink, Intel, and YCombinator and are trusted by over 40 of the Internet Retailer 1,000. Our management team has a proven track record of building great companies with great outcomes.